Please don’t let your excitement take your focus off this part of the story:
> The good news gets even better; non-AMP pages make considerably more revenue per pageview than AMP pages. Initially, I assumed this was due to the nature of how ads load on AMP, however, recent Antitrust lawsuits have proposed that hindering ad competition was a feature and that all non-amp ad tags, such as my company, Ezoic’s, were delayed by 1 second to make them less effective. It is also alleged that Google let their own exchange win, even when someone else bid more!
Somewhere, in a parallel universe, people are going to jail and paying substantial fines for this behavior. In this universe, however, politicians don’t seem to think there is a moral hazard in the fact that those of us who work in this industry see what happened and think, “if you get big enough, it doesn’t matter if you get caught.”
> Instead, people break ground knowing they do not yet have the funds to finish.
This is pretty common actually. You build one room, make it livable, and then build the next room, then the next, and when you run out of land, start on the second story. The end result is that a young family with children can own their own home, and live within their means immediately, rather than spend a decade renting and saving towards a down payment. You can see this over and over in the favellas of South America, and even on the outskirts of major cities in Vietnam like Hanoi and Ho Chi Minh City ("Saigon").
Modern/western building codes do not allow for this kind of piecemeal construction, which is probably why it seems so odd to us.
> The good news gets even better; non-AMP pages make considerably more revenue per pageview than AMP pages. Initially, I assumed this was due to the nature of how ads load on AMP, however, recent Antitrust lawsuits have proposed that hindering ad competition was a feature and that all non-amp ad tags, such as my company, Ezoic’s, were delayed by 1 second to make them less effective. It is also alleged that Google let their own exchange win, even when someone else bid more!
Somewhere, in a parallel universe, people are going to jail and paying substantial fines for this behavior. In this universe, however, politicians don’t seem to think there is a moral hazard in the fact that those of us who work in this industry see what happened and think, “if you get big enough, it doesn’t matter if you get caught.”