People quit Google Search to avoid "search-optimized junk" just to use AIs that answer using "Search" lol. Look closer at the sources your AI answers give you. They're not always pretty.
I wonder how they're going to repay their MBA tuition. Typically a tenure in consulting or high finance would pay for this. Perhaps some don't have this burden, but for many I assume tuition is paid in large part via student debt.
Are they planning to pay themselves large salaries from the get-go? Quite a culture to start a business on...
Unlike engineering degrees that no wealthy person would suffer through, MBA's are sometimes obtained by people from wealthy families or who are wealthy themselves. Not everyone starting a business is starting from zero either. Think Winklevoss twins who both did MBA's and are doing startups.
Wealthy as in never have to work again wealthy, i.e. greater than $10 million personal net worth? If so I'd like to meet some of those people. The thing about research oriented degrees is that for the last few centuries wealthy people studied those things for status reasons. They were part of royal societies and the more time spent making esoteric discoveries, the more they displayed wealth and leisure. Engineering, though, is usually about applying things that are already known. So if there is someone who is set for life that has gone through an engineering program then they are not doing it for wealth, sustenance, or status. They must really like engineering.
Having thought about this idea in the past, I can say that one of the difficulty lies in the fact that the market "seems" really large, when in fact, you can only address a limited portion of it. People have different tastes and goals in what they want to accomplish in a "trip", and because the market seems so vast and large, the idea tends to gravitate towards the middle ground. You might satisfy a wide array of people, but none of them will really "love" your product. So rather than daily usage, I think the problem is of segmentation first (and competition, etc following...).