Thanks, I'm glad you liked it. I'm not in an way involved with the videos, I just remembered the talk and searched for it for the post. It's just a part of the talks that happened in Salk Institute, La Jolla, CA, November 5-7, 2006. There is more, but it can possibly disappear from the internet in this form if it gets too much attention. Maybe it's better leaving them in the comments.
https://www.youtube.com/watch?v=Ti3mtDC2fQo&t=22m47s
Around 10 minutes on that subject, that part of the presentation is called the "Naming Rights."