FWIW, a few months ago we had a prospect ask, and I partially quote, "We don't see any reviews on the AWS marketplace,".
We can see too that most of competitors' reviews are clearly inauthentic. Also, in the B2B space, a public endorsement is infrequently given for various reasons. Being in cybersecurity makes it an awkward ask too - especially after SolarWinds got a lot of flack for publishing their client list on the website [1].
However, it would have to be done - as that prospect has made it clear. We are sticking by our guns though and will get there eventually with genuine reviews. But TBH, the path is not clear.
We can see too that most of competitors' reviews are clearly inauthentic. Also, in the B2B space, a public endorsement is infrequently given for various reasons. Being in cybersecurity makes it an awkward ask too - especially after SolarWinds got a lot of flack for publishing their client list on the website [1].
However, it would have to be done - as that prospect has made it clear. We are sticking by our guns though and will get there eventually with genuine reviews. But TBH, the path is not clear.
[1] https://www.theverge.com/2020/12/15/22176053/solarwinds-hack...