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100 paying users in 100 days (100in100.co)
50 points by antcas on April 23, 2021 | hide | past | favorite | 19 comments


Currently, every single product on the leaderboard has the tag "marketing tools". [Edit - this is incorrect, see reply]

Is that the only thing anyone makes any more? Surely there have to be some actual products in the world to be marketed?


The chosen tag is randomized every time you refresh the page. If you refresh you should see every single company has a different tag.

You can click the tags to toggle them and choose what you want to see.


Ah, right, I see. So it was just showing me the marketing ones by random chance!

It seems a bit odd to offer per-category leaderboards only, especially on the front page, especially if it's going to randomise which one to show with only minimal feedback that it's doing that.


There will be an option to view the top 50 across all categories once we start collecting updates.


It seems to be that way.

The first startup I ever worked for made IT integrate about a dozen different marketing SaaS because each one was able to convince the department that it would enable them to become the next generation of rockstar sales people.


During a gold rush it's far easier to sell a shovel than a golf club.


Hi HN, I made this challenge with the goal of encouraging indie founders to focus on growth for a few months.

The challenge is simple, get 100 new paying customers in 100 days.

If you sign up, your project will be added to the leaderboard on the homepage (now filterable by category!).

Starting on Monday we'll be collecting weekly updates, verified by screenshots, to confirm how many new users you've added.

If you take the challenge and succeed you'll have passed the proof-of-concept faze and graduated to the I'm-building-a-business faze of your startup journey. Good luck!


Hey- thanks for making this. I heard about it from indie hackers and I'm pretty psyched to participate. Just hanging out with the other thirsty AF indie founders on slack has made this a cool experience so far. (I doubt I'm going to get to 100, but I guess you never know)


Right on! Try and fail and you'll still be farther ahead then when you started. There's really no way to lose this particular challenge.


The font on the landing page is...unconventional. What was the motivation for choosing it?

Side note: I'm not sure why, but a font like this makes me trust a site less, even though I know it's just a line of CSS. Can someone explain why?


I liked it and felt it fit the vibe of scrappy founders making it work. I still like it.

re trust-worthiness in design. Design is always communicating something. Sometimes it's "I'm a bank you should give me your money" and other times it's "This person/company isn't very good at building website".

re trusting me in particular. I've been running the community behind this challenge, Indie Worldwide, for a couple years now and haven't f'd up too bad yet.


It’s like a classic old style type but if the press was low on ink. It weirdly gives me a very honest vibe as it reminds me of cheaply printed books.


The font looks fun and not serious which lowers trust level. The depth of the lines are narrow and give the appearance of a drip. Reminds me of a partial halloween font.


Looks fun! But I'd already be happy with 100 free users :] Best of luck to anyone getting in.


I'm encourage everyone who is building a SaaS to join this. You don't have to do this challenge but they have a thing call "Mastermind groups" basically a way for you to connect to other founders weekly at a certain time to sync/share feedback.

From my own experience to launch my https://hanami.run email forwarding SaaS app, a weekly sync with my friends are my life hack to bring the idea to life, it forces to work, celebrate small changes/win with friend. Thing like I managed to got 100 visitors to landing page last week are now so awesome to tell my friends and keep me motivated.

Building on the dark in the past make me think I'm a falure and just jump ship to other brighter idea.


Oops, looks like the auto-editor changed the title from "100 Paid Users in 100 days".


IIRC that filter only runs on initial submissions, so you should be able to edit the 100 back in.

In any case, I think the copy on the website is much clearer (“100 paying users in 100 days”). I initially interpreted the title to mean startups are paying “users” to beta-test/astroturf services.


Oh thanks! And I took your suggestion re the wording.


Oh, where can I sign up? I'd love the concept of being a paid user!




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