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> Another example in the app space — you know enterprise apps will get the job done, but they’re downright unpleasant to use; from aesthetics to workflow efficiency, they just barely hover over “dealing with it isn’t worth the output”.

While this is a good point, i don't feel like a discussion about fonts is relevant here. For example, when working with Jira, i don't care about what font it uses, as long as it is legible (e.g. even whatever is the default sans-serif font would work), whereas what actually matters to me in such a context is the responsiveness of the UI and how well it works, UX over UI.

If Jira's interface is laggy and slow, or just cumbersome to use because their implementation of custom fields is weird, no font or logo choices will make any of that markedly better. In my eyes, how something looks is largely decoupled from how well it works - if Jira were a GTK/Win32 app with almost no styling, but worked faster than it currently does, i'd probably get more value out of it than i currently do, fancy UI or not.

(just using Jira as an example here, because their UI redesign did make things slower and got some backlash from users that was ultimately ignored, i bet the same applies to a lot of other software out there, e.g. how Flutter apps oftentimes break right click behaviour in browsers etc.)



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