In the magic and stage mentalism worlds, this one is a bit of a classic: Trance-Formations: Neuro-Linguistic Programming and the Structure of Hypnosis - 1981. When I was doing magic, I found quite a bit of it to be useful in helping structure routines, patter, or improve non-mentalist effects.

https://www.amazon.com/Trance-Formations-Neuro-Linguistic-Pr...