Same reason why Facebook still pervades here in Thailand. Facebook offers 'free' internet access to their site. The have discounted 'social' bundles for data plans (providers necessarily have to snoop your traffic to see what you're using). People grow up with it as the 'normal'. Teaching kids that data collection is just a part of the internet does have moral implications—just like we should stop training kids on Microsoft and Adobe software or letting Google's Chromebooks invade the education space.