I am transitioning to content creation and I already get paid for it. I used to just have an engineering job. Yes, I got paid WAY more in an engineering job but I look at it this way: the much higher salary I got in an engineering job is an exchange for having to do the work other people tell me to do, which I don't really find intrinsically interesting. It also means I have to commute sometimes, interact with others who might be incompetent, etc. Not worth the extra money at all.
Lots of people want to be content creators. Just like lots of people want to be musicians or athletes (or pet vets or work with kids.) Or write novels or create video games.
Many of these people are willing to take somewhat lower pay in return for doing something they love.