Employees at Musk companies have the freedom to moonlight, or even transfer entirely.
Tesla benefits from SpaceX materials engineering, for example. Tesla now effectively has access to a massive comms/PR engine, with far more reach than traditional advertising, without paying gatekeepers.
Ford spends $2B a year on advertising. Elon can reply directly to Tesla owners.
The issues are the mixing of company and personal funds.
If you're an investor in Tesla and Musk pulls 50 engineers from the Autopilot team to come work at Twitter [1]. How exactly are you benefitting from that? Autopilot development just pauses for the team to go work on blue check implementations?
Tesla benefits from SpaceX materials engineering, for example. Tesla now effectively has access to a massive comms/PR engine, with far more reach than traditional advertising, without paying gatekeepers.
Ford spends $2B a year on advertising. Elon can reply directly to Tesla owners.