To tag on to the others, the former 'chief of disguises' for the cia does interviews[1] all the time, I think also on the board for the Spy Museum (and featured quite a bit in it about both disguises and being a woman). Depending on their personality, why not play up the 'former cia/fbi/nsa' thing to educate/entertain/lend legitimacy to their business?

[1] - https://www.youtube.com/watch?v=mUqeBMP8nEg