> "The current movement to avoid tracking is an extremely powerful centralizing force."

What a biased, myopic comment. As if ad companies are a grassroots movement against centralisation. As if ad tech is not in the hands of the powerful few tech companies.

They have defended ads in 2021 as well. I wonder where they work. I mean, somebody must be writing the backend for all these ad companies.

I work in ad tech and elegant is not a word I’d use. It’s very, very loosely coupled and has a grave transparency problem.