So, let's reverse this. A Japanese company's online advertisement offends some American sensibilities (not a stretch to imagine). So a few hundred Americans comment on the video and on Twitter.
Would that deserve a news article and a statement from the company?
Imagine a Japanese ad where they melt down guns, set fire to an F150 and turn some bald eagles into a burger. I believe a lot of Americans would call for the death of the company, not just a statement
They might, depending on the slight. It's a culture that emphasizes politeness and propriety after all. You might’ve chosen one of the least effective counter-examples for this one.
Apple is advertising to a global audience here, and are big in Japan.
I think the closest thing I can think of is Sony, perhaps, doing an offensive ad(to Americans) with the PS5/6. I do think it'd be written about and they'd apologize, though it's a little different because Sony has a specific US subsidiary which acts like its own company.
Would that deserve a news article and a statement from the company?