Honestly, yes. Reading the overly emotive language in these comments, it’s pretty clear that many people here are just looking to be outraged and / or got caught up in the herd mentality of it all. I genuinely don’t think that most of the people here would feel this strongly if they hadn’t seen it through the lens of some tweet or click-hungry Apple blog exclaiming “what the hell!”
The error here, on Apple’s part, is that they made an ad that people can so easily lean into hating and publicly attribute it to some sort of intelligent, intellectual attribute that they want to signal to others.
And for the record, I don’t really care about the ad one way or another. It struck me as unremarkable for an Apple ad. It’s blindingly obvious that the right person lit a match at the right time, and this quickly turned into something else. I truly can’t believe that Apple chose now to engage with the peanut gallery.
The error here, on Apple’s part, is that they made an ad that people can so easily lean into hating and publicly attribute it to some sort of intelligent, intellectual attribute that they want to signal to others.
And for the record, I don’t really care about the ad one way or another. It struck me as unremarkable for an Apple ad. It’s blindingly obvious that the right person lit a match at the right time, and this quickly turned into something else. I truly can’t believe that Apple chose now to engage with the peanut gallery.