Why? I don’t understand how this ad triggers emotions beyond the waste of physical objects

Because it destroys the tools of art by crushing them into a featureless grey rectangle.

Which is a little on the nose for the way artists are feeling right now...

I’m an artist and I feel great. As a singer-songwriter I’ve already come to terms with Swedish mega-producers, drum machines, Live Nation, and whatever drives people to consume corporate music.

What exactly makes things any harder for artists than it has ever been? Was there some glorious moment in the past when people didn’t look down at the average poets for being lazy and useless?

Sure, laud the best of the best, but you know for a fact that you’ve thought it a bad decision for someone you know who isn’t gifted with genius level talent to pursue a career in the arts.

It has never been easy.

Frankly, if AI makes a pop song or if Lana Del Ray’s producers make a pop song, it really is no different to me. No one is going to replace the folk singer because the audience is already selecting for the poet, not the product. Who cares what frat bros are chugging beer to?

Is part of the response to this ad the subconscious realization that one doesn’t make or actively appreciate organic art to begin with?

When was the last time most of us went to an open mic? Or bought a painting from a local artist?

Many tools can be used for art, even the featureless grey rectangle. Your attitude feels a lot like gatekeeping to me similar to when cameras replaced paintings, then digital replaced film, then phones replaced big bodies, etc…

>"I don’t understand..."

You do not have to. To me the feeling was kind of visceral. I usually do not have habit of analyzing my feelings. But ok, I'll try. It feels like an ugly imbecile walking into art museum, crushing everything around and saying: what a useless piece of shit, here, use this brick instead.

> No it would not. It would still be as disgusting as it is now.

For me the disgust was purely in waste of perfectly good items. Those instruments could have provided a whole music department for a struggling school or youth center. The paint could have even been used to brighten the place up.

But No, Apple just squashed it all to show off.

How do you feel about the thousands of hours hydraulic press youtube videos each with millions of views?

They are not created by a trillion dollar company as advertising to sell more product.

So it's ok merely because the creator makes less money by doing it? Because, make no mistake, the hydraulic press channel does it for the money.

I feel like the reactions here are selective outrage. Real objects and sometimes living organisms are created and destroyed in the name of science every minute of every day.

An ad that was likely done in a single take, let’s be real, doesn’t matter at all in the big picture.

Luckily, I haven't bumped into anything like that yet. Watching one of these would probably make me feel physically sick.

I've turned away from favorite bands in the past whenever I'd find out they habitually destroyed musical instruments on stage.

Do you have the same reaction to musicians destroying their instruments after a performance? If not, why not?

I find this to be in poor taste too, and I used to go to a lot of punk shows.

...but really, it's not punk rockers slamming their guitars on the stage and destroying them; they can't afford to.

I suppose that it's destruction of the material to advance the immaterial (the performance itself) but it's still self indulgent and wasteful.