Movies generate something that’s visually interesting. If this wasn’t an ad, wouldn’t you say it was visually interesting to see what happens when you crush something like that? Things get destroyed all the time for visuals, experiments, someone’s ”fun”, etc.
I think the difference is that people are very removed from what waste actually is, and when they see what it actually happens all day every day to all those items, shock. We all generate this every day. In the big picture, someone’s old trumpet in an attic is going to end up in a landfill once they move/die/need space. Once it got produced, its final form is landfill.
Even if I don’t believe in the product, and I don’t think of the company very fondly, I lean towards considering the ad anti waste.
“You no longer need to buy and store and move and hoard all these things, you only need an iPad”. It’s not saying “go crush all this items to buy an iPad”, it’s saying “don’t generate all this other waste, you can do it all here”
Volume wise at least, there is more waste in the “loved” items, and no one is recycling emoji squishy balls.
I think the difference is that people are very removed from what waste actually is, and when they see what it actually happens all day every day to all those items, shock. We all generate this every day. In the big picture, someone’s old trumpet in an attic is going to end up in a landfill once they move/die/need space. Once it got produced, its final form is landfill.
Even if I don’t believe in the product, and I don’t think of the company very fondly, I lean towards considering the ad anti waste. “You no longer need to buy and store and move and hoard all these things, you only need an iPad”. It’s not saying “go crush all this items to buy an iPad”, it’s saying “don’t generate all this other waste, you can do it all here”
Volume wise at least, there is more waste in the “loved” items, and no one is recycling emoji squishy balls.