Exactly. Part of the reason this is news is that this in an incredibly obvious and rare own goal on Apple marketing's part.

To the extent that someone high up who greenlit it should be fired.

How do you know...

   - Creatives are a target customer
   - Creatives are concerned about AI
   - Everyone is concerned about AI

... and possibly approve a literal machine crushing (in slow motion detail!) instruments of human creativity?!

That'd be like making a tobacco ad that features a pair of lungs aging...