Can companies not see how their ads are performing by looking at their income statements? An ad campaign costs x dollars. Widget sales increase by y dollars. Companies were able to run this method for a long time. I think ads have gone way too far. It’s shocking we’ve gotten to the point of this discussion on data collection to fuel ads.
In the aggregate, yes, but in the specific, no. Companies nowadays want to see which advertising channels and specific ads, over a given period of time, are performing, so as to decide how to better invest their ad spend
