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I mean, the x.99 prices make more sense in places like the U.S. where state and local sales tax cause the final prices to be somewhat unpredictable anyway. It would be weird to advertise $9.99 when you know that that’s going to be the final price.


It happens in Europe where we have inclusive pricing in almost all, if not every nation.

(apart from very rare circumstances like bottle deposit costs (which are refundable) not being included)


At least the bottle deposits (€0.15 or €0.25) are listed with tax included and can be payed with 2 coins (10+5 or 20+5)


That would be a reasonable argument if sales tax fluctuated more often than the prices of goods. In reality, it’s the other way around.




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