This is really actionable, incredible advice. Thanks for breaking down to pieces. This is so much better than the startup books that get too winded and never explain the exact steps to actually talk to customers. I am toying an idea for about 6 months and I think that while there are products in the market that do what I am thinking, I can position myself better. It's targeted towards lawyers, accountants, real estate agents, etc. Do you think LinkedIn is a good channel to reach them? Do you also use LinkedIn premium? Have you tried cold emails? Sorry to bombard you with so many questions. Do you have a way to reach you besides HN? If you are fine with it of course.
Thank you for those kind words - I'm really glad it was helpful advice.
> It's targeted towards lawyers, accountants, real estate agents, etc. Do you think LinkedIn is a good channel to reach them?
For lawyers and accounts - yes - LinkedIn should be pretty great.
For Real Estate you may want to try your luck at walking around estate agents at quiet periods in the day. Some may be kind enough to hear you out and what you'll learn from f2f will be even more impactful.
> Do you also use LinkedIn premium?
I actually use Sales Navigator - it's $80/month, but by no means is it necessary - I wouldn't use the lack of Premium/Sales Nav as a reason not to start the process.
> Have you tried cold emails?
Yes - we sent a bunch using Instantly but got such a crappy response that we stopped. Cold email is dead, IMO.
> Sorry to bombard you with so many questions. Do you have a way to reach you besides HN?
No problem - very happy to help! I don't really do twitter or anything, but happy to chat here as much as you like. Does HN have DM? (sorry, new here)
