I would love to see the machine in a messy kitchen, where it is used to actually make coffee. Because to be honest, looking at the picture, it looks more like a decorative object than a functional coffee machine. Seeing it in its natural environment shows that it is the machine you use to make your own coffee (you do, right?), give some practicality.
To be fair, no one does that, it is not how marketing works, I guess. But here, it is not a regular espresso machine where we can immediately see how it works because we have already seen dozens of them, so a more practical shot saying "it is doesn't just look good on the countertop, it has a function, and that function is to make coffee".
I would love to see the machine in a messy kitchen, where it is used to actually make coffee. Because to be honest, looking at the picture, it looks more like a decorative object than a functional coffee machine. Seeing it in its natural environment shows that it is the machine you use to make your own coffee (you do, right?), give some practicality.
To be fair, no one does that, it is not how marketing works, I guess. But here, it is not a regular espresso machine where we can immediately see how it works because we have already seen dozens of them, so a more practical shot saying "it is doesn't just look good on the countertop, it has a function, and that function is to make coffee".