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1. look for a boring problem that needs solving.

Even that is not boring enough I reckon. It is totally fine to find a problem that already has a solution and just execute better on delivering the solution than your competitors. Many (most?) businesses start out this way yet I've heard plenty of times that somebody will not start a business until they find a problem that needs a solution.



Add to that, lots of tech is "over-priced" these days. There are a lot of PMF validated out there and you can compete on price. I don't understand the reluctance to do that.


Hard to make that work when all your competitors have VC funding. More generally, this will normally make your unit economics look worse, which can limit your valuation.

Obviously, in the real (non-VC) world, price wars are a great strategy if you can provide the service more cheaply.


competing on price is generally a bad idea. its an inevitable race to the bottom. Plus now you're running on less profit which limits yoru ability to grow. you're much better off adding features that your competitors don't have or optimizing for a subset of the userbase that would prefer a simplified workflow.




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