The funny thing is, they don't even have control. They can't push propaganda. They can just accelerate human desire. Through all the brain rot they have created, they didn't even gain anything significant, just a few % bump in "kEy pErFormAnce iNdiCatoRs".
Capitalism is a system that rewards the selfish and greedy. If you don't pursue every bump in key performance indicators you can, then someone else will and they'll eat your lunch.
And they doomed a generation in the process