Right, they still exist, but now they’re budget sports cars, which isn’t really what I was talking about. A GR86 is cheaper than most SUVs. A miata is even cheaper. The civic type r is neat, but that’s not a sports car. That’s a performance model of a family car.
The comment I was replying to said that people buy porsches because they’re beautiful.
That’s not it, because the NSX is beautiful, the LFA is beautiful, the FD is beautiful, but nobody wants to spend 200K on a Toyota.
Cars are a signifier, and the viewer needs to understand that sign. Luxury car makers bank on that. Put an LFA and a Cayman next to each other and 9/10 people would think the Cayman is worth more.
The original commenters idea works for content, because content is not a signifier of money. Rich people can’t have more expensive media taste than you, so the enthusiasts set the pace.
But they can have a more expensive car, so no matter how awful a car a lamborghini is, nobody envies the Integra type R next to it.
The comment I was replying to said that people buy porsches because they’re beautiful.
That’s not it, because the NSX is beautiful, the LFA is beautiful, the FD is beautiful, but nobody wants to spend 200K on a Toyota.
Cars are a signifier, and the viewer needs to understand that sign. Luxury car makers bank on that. Put an LFA and a Cayman next to each other and 9/10 people would think the Cayman is worth more.
The original commenters idea works for content, because content is not a signifier of money. Rich people can’t have more expensive media taste than you, so the enthusiasts set the pace.
But they can have a more expensive car, so no matter how awful a car a lamborghini is, nobody envies the Integra type R next to it.