I was at a get-together last weekend with mostly non-tech friends and the subject was brought up briefly. Seemed to be a fair amount of excitement and use by everyone in the conversation, minus one guy who thought it was the "devil"...only slightly joking.
If I were to write a "hard" sci-fi story of how the devil might take over the world in the near future, AI would be my top choice, and it would definitely fit with The Usual Suspects' "The greatest trick the devil ever pulled was convincing the world he didn't exist".