Re-posting this at top level, curious what others think.
Since Windows has started this iteration of their move to ARM, I wondered if Microsoft would be the first to do this properly, by building an adaptable/mobile Desktop/UX to Windows 12 (or 13), pumping up the Microsoft Store, and then relaunching the Windows (Surface, I guess) Phone with full fat Windows on it.
In a way it's the same strategy that Nintendo used to re-gain a strong position in gaming (including the lucrative Home Console market where they'd fallen to a distant last place) - drafting their dominance in Handheld into Home Console by merging the two.
I think it would end up exactly like the last time they tried that with the mobile-oriented Windows 8. Nothing has changed since then that would make an attempt any easier. Windows has far too much legacy cruft and everything's spread across a dozen different GUI toolkits and design languages. They still haven't even managed to completely eliminate Control Panel after 13 years of trying.
It's worse even than the "vital apps" ecosystem - who would leave their preferred "walled garden" when so many dials have been set to make that the maximum frustration?
Microsoft has built Android app support into Windows, and phobe hardware is a lot more powerful than it used to be.
If they really try to make a convergent Windows phone, I think they could make it if they manage to integrate Android apps into the Windows mobile UI. However, we are talking about Microsoft, so I doubt they'd actually manage to do it.
At this point I want a choice other than Apple and Google/Samsung (Samsung phones with google software is the most common combination in that eco system. The more choices people have the more all of the above have to play nice.
Since Windows has started this iteration of their move to ARM, I wondered if Microsoft would be the first to do this properly, by building an adaptable/mobile Desktop/UX to Windows 12 (or 13), pumping up the Microsoft Store, and then relaunching the Windows (Surface, I guess) Phone with full fat Windows on it.
In a way it's the same strategy that Nintendo used to re-gain a strong position in gaming (including the lucrative Home Console market where they'd fallen to a distant last place) - drafting their dominance in Handheld into Home Console by merging the two.