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> What people say they want and what people choose to buy are very different things.

As the mac & cheese box featuring Super Mario in the article hints, a big chunk of these people are children. Is it any surprise they don't make the most rational of choices?

On the other hand, this is like asking an alcoholic if he wishes to quit drinking. He'll say yes, but then go into a bar on his way home from work... People claim to want to be healthy, yet their discipline isn't perfect and their will is not iron - what hypocrites!

On the third hand - people do vote and lobby for what they say they want (in this case banning artificial dyes). Why should we give preference to their decisions in the market, vs. their decisions in the voting booth? Or in other words - why do purchasing decisions reveal preference, but voting decisions do not?



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