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> By your definition then every little part of “Amazon” is technically a separate “company” including every geo.

No. My definition is Amazon's actual organization chart as a holding. AWS is an independent first-level branch of direct reports of Andy Jassy, who was AWS's CEO before replacing Bezos. A similar branch is Worldwide Consumer, which groups what you think Amazon actually is, which means the online store, prime, books, devices, etc.



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