> Households that make $100,000 or less make up about 40% of its total sales.
Strange that they chose such a bizarrely high household income value, when the American median for people 25-35 - their stated “core demographic” - is just $34,000/yr.
Also consider that Households typically mean 2 income families, so a $100,000 household is one where collectively both earners average about $24/hr with full time jobs.
It is a very attainable situation for anyone not living too far from a large city.
Strange that they chose such a bizarrely high household income value, when the American median for people 25-35 - their stated “core demographic” - is just $34,000/yr.
Median. Half make more, _half make less._
Talk about metrics being badly out of whack.