While I think I understand your point, there’s probably a few ways to look at this.
One is many products start out pleasing most users, but pivots to enterprise customers because of revenue. Thus, the product shifts heavily towards the enterprise use-case of a few customers at the loss of most small-medium users. Getting more users in this enterprise world means making changes to accommodate special needs and that leads to entropy.
Another new need is to hit next quarters revenue targets, so companies find more juice to squeeze somewhere.
Those things can happen, sure, but GP is saying that the term "enshittification" was coined to describe a very specific kind of phenomenon about monopoly internet platforms and their pattern of first building dependency and market power before becoming maximally extractive. It's not supposed to be about just any generic way that software might get worse for its users.
Arguably it was a poor choice of word, but some of us would still like to be able to refer to that specific phenomenon.
One is many products start out pleasing most users, but pivots to enterprise customers because of revenue. Thus, the product shifts heavily towards the enterprise use-case of a few customers at the loss of most small-medium users. Getting more users in this enterprise world means making changes to accommodate special needs and that leads to entropy.
Another new need is to hit next quarters revenue targets, so companies find more juice to squeeze somewhere.