> re Google knowing say I use mac and advertising some Apple stuff to me - what's the problem?
The issue is that the data isn't limited to device type and Google uses this data to sell to marketers. The more data they have on you, the more money they make which is why they're incentivized to break the rules and vacuum up as much data as possible even if it breaks the law. Hence, less than 6 months ago they paid over a billion dollars for "unlawfully tracking users’ geolocation, incognito searches, and collecting biometric data without proper consent"[1]
They're incentivized to abuse your data and owning the browser allows them for unchecked access to your internet browsing and information about you.
Well, we'll see. Google have all my info really, including emails and photos and in ~25 years of using them I haven't heard of anything particularly bad happening. They used to have my full location data but offloaded it to my device slightly to my annoyance so they don't get hassled by law enforcement asking where people are. I think people sometimes people worry about the wrong stuff.
The issue is that the data isn't limited to device type and Google uses this data to sell to marketers. The more data they have on you, the more money they make which is why they're incentivized to break the rules and vacuum up as much data as possible even if it breaks the law. Hence, less than 6 months ago they paid over a billion dollars for "unlawfully tracking users’ geolocation, incognito searches, and collecting biometric data without proper consent"[1]
They're incentivized to abuse your data and owning the browser allows them for unchecked access to your internet browsing and information about you.
1. https://euroweeklynews.com/2025/06/01/time-to-uninstall-goog...