What is the cost of delivering regular search results vs. answering an AI chat question? How do you sell ads through each of these channels?
If you consider those angles you'll see that Google does not want AI chat to replace Google search any time soon. Google is being dragged into this kicking and screaming. They are damned if they do, and damned if they don't.
No, it is harder. Google doesn't just have to make the best AI chat, they also have to figure out how to make profit from it. That's something no one has figured out yet. Open AI can make a loss every year, but if Google makes a loss the stock is going to tank.
If you consider those angles you'll see that Google does not want AI chat to replace Google search any time soon. Google is being dragged into this kicking and screaming. They are damned if they do, and damned if they don't.