Totally unrelated but what’s up with the word “quietly”? Its usage seems to have gone up 5000%, essentially overnight, as if there’s a contagion. You see the word in the New York Times, in government press releases, in blogs. ChatGPT 5.1 itself used the word in almost every single response, and no amount of custom instructions could get it to stop. That “Google Maps of London restaurants” article that’s going around not only uses the word in the headline, but also twice in the closing passage alone, for example. And now Simon, who’s an excellent writer with an assertive style, has started using it in his headlines. What’s the deal? Why have so many excellent writers from a wide range of subjects suddenly all adopted the same verbal tic? Are these writers even aware that they’re doing it?
It's possible I was subconsciously influenced by that article (I saw it linked from a few places yesterday I think), but in this case I really did want to emphasize that OpenAI have started doing this without making any announcements about it at all, which I think is noteworthy in its own right.
(I'm also quite enjoying that this may be the second time I've leaked the existence of skills from a major provider - I wrote about Anthropic's skills implementation a week before they formally announced it: https://simonwillison.net/2025/Oct/10/claude-skills/)
It’s definitely a useful word! Modern tech rollouts often do happen without fanfare. And the word alerts readers to a kind of story shape. So I can see why people use it! Its usage reminds me of when competitive video games develop a new meta, a new powerful technique. There follows a short period where everyone spams the technique over and over. Eventually people figure out a counter and the meta quietly disappears. (Couldn’t help myself!)
Probably in part, yes! Since it’s a pet peeve, I must be making extra special note of it every time I see it. So it’s probable that I’m overweighting it!
That being said I’m quite sure that it’s being used more frequently recently. For example, I read a shortish 2000-word article yesterday that uses the word “quietly” four times. And ChatGPT 5.1 used it in most of its responses. Also I’d expect that the frequency illusion wears off quite quickly, whereas I’ve noticed “quietly” for some time and the feeling doesn’t seem to be wearing off. Maybe you’ll start to notice it now too!
