Windows 11 has transitioned from a standalone tool into a digital storefront that prioritizes recurring revenue through aggressive prompts for Microsoft 365 and OneDrive subscriptions. By mandating cloud-based Microsoft Accounts, the OS effectively anchors your identity to a marketing ID, allowing the company to track behavior and monetize your data. The interface now functions as an advertising platform, injecting "recommended" apps and sponsored content directly into the Start menu and search results. Ultimately, this shift means users are no longer just customers of a product, but recurring assets whose attention and telemetry are sold to sustain Microsoft’s ecosystem and maximize shareholder value.