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OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4




You can tell it's great visual storytelling because you don't even need to know the words.

I guess the McDonald's ad didn't need words either, but it was just depressing and awful.


It’s probably a mistake to read too much into it but I can’t help but notice the McDonald’s ad is kind of a mirror held up to all the things that American culture has been progressing into: cynical, mean, isolated, artificial... whatever the opposite of “wholesome” is. Totally off-key for what Christmas is supposed to stand for. Christmas (at least the secular holiday) is supposed to be about kindness, putting differences aside, enjoying people and family, and the commercial was pretty much the opposite of that.

Here in the UK, Tesco is running a pretty similar campaign to the McDonald's one (without the AI): https://www.youtube.com/watch?v=711Cq8_E0oI

I think Brits tend to be more cynical than Americans, though, so it kinda tracks.


That ad is brutal. I feel sorry for people who experience Christmas like this.

That montage version is actually quite uplifting compared to the longer version of each individual segment:

https://www.youtube.com/watch?v=WMUWrBKHoKc

I mean, that's just depressing to watch :(


I'd like to know what Monopoly knock-off is partly in the shot here: https://www.youtube.com/watch?v=ebA8X4HChJM

PSA: if you have family meltdowns playing Monopoly, try following the rules and allowing auctions of un-bought property. At least the game may eventually end then. Or just don't play games intended to be teachable "well isn't this shit" moments.


Misery loves company. Some people just want other people to be as unhappy as they are.

Seemed pretty realistic to me!

One exception: with the stamp cost rise, I think this might be the year even the staunchest card senders may be reconsidering!

I remember my mum sending out 20 or 30 cards all with first class stamps. I don't see many millennials and down doing it. "Not in this economy"!


It was generated by McDonald’s Netherlands who said the ad was about Christmas mishaps in the Netherlands.

There is no agreed on meaning of secular Christmas. It might converge on one some day, but secular culture is literally dying so it has only about 100 years to come up with one.

Merry Christmas!


> secular culture is literally dying

Can you elaborate on this? It doesn't match my experience at all.


> It’s probably a mistake to read too much into it

I disagree; art both reflects and influences culture. If we don't discuss and explore the subtext of things, we're impacted without understanding, and that's never a good position to be in.


I don't think a commercial for a fast food joint can reflect an entire nation let alone the other 174 it has restaurants in.

What was the McDonald's ad? Could you drop a link, perhaps?

Here's a guardian link that tells the story and includes the ad: https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...

> “However, we notice – based on the social comments and international media coverage – that for many guests this period is ‘the most wonderful time of the year’.”

How to make your corporate response sound even more AI than the actual AI...

> "And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.”

If it didn't even save time, then what was the point?


Ah the famous AI efficiency and productivity boost.

Thank you! Goodness, that ad made me want to barf

Both because of the content, and because of the odd perspective shifts in the AI-generated footage. It made me feel like I was drunk.

That ad looks like a concatenation of Tiktok shorts.

That's what happens when you just concatenate the output of an AI trained in Tiktok shorts …

(Which is a shame, as IA video generation can do much better if the author cares a bit about what they're doing).


Looking at it I see familiar elements, which are used by an artist going by the name Gossip Goblin to draw apocalyptic visions of a humanity far in the future that, for the N-th time, almost wiped itself out via increasingly invasive body modifications.

Sometimes telling the truth is unwelcome I guess.

Cheers bro!

I liked the McDonald's ad quite a bit because it encapsulated how I feel about this time of year - although I've never in my life eaten in a McDonald's and don't intend to start.

I thought the McD add was hilarious - I would have preferred it not be AI.

The ad felt like a family guy skit. And animated about as well as modern FG animation.

I guess that will speak to if you will find the ad funny or just depressing. I don't think the Ai helped either way.


Yes, it was brilliant! As for AI, who cares? It's a commercial. Laugh, and move on.

It looks like shit.

I thought the McDonalds one was good and what does it matter it was AI ; mcdonalds makes artificial food and everything about the place is artificial so why not artificial ads?

I'm pro-AI but I thought the Coca-Cola and McDonald's ads were shit. The Coke one was especially egregious because if the creators hadn't been lazy they could have made it look half-decent. Instead it's janky and inconsistent and ugly.

The worst part about the Coke ad is the fake "making of" video they released to show how much manual work went into their ads. The "pencil sketches" ostensibly made by humans in the making of were also AI-generated.

>artificial food

As if people are not "cooking" the exact same food bought from these supermarkets.


I don't usually make salads with 750 calories and an entire day's worth of sodium when I cook.

You probably do, but you don't count the calories, and instead of everything being in the salad, you have a few ingredients outside (bread, nuts, cheese, whatever).

Salads being a healthy, low-calorie thing is an idiocy; it's only possible if you don't use any dressing, and at this point you are only eating crunchy water. Otherwise, the oil in the dressing is over 800 kcal per 100g. Most people will put the equivalent of 50-70g of bread just as dressing in their salad. It's mostly fat and not filing.

In other words, it's extremely dumb to think salads are healthy; only fat women believe that shit and this is exactly why they end up like this.


First Americans invented how to ruin salads with dressings, now they are complaining that dressings make salads less healthy. Whew, how ironic.

I'm not American; I'm French. We invented the vinaigrette, and I have worked at quite premium restaurants. You are just clueless, and it's not even worth explaining.

Salad is a stupid meal for rich people to feel superior. It's wasteful and plain stupid. And if you are actually a worker (or someone who needs to be physical), you are ingesting the wrong type of calories. But that's the whole point. It's not sustainable for a worker; thus it is a class signifier.


Buddy, 100g of olive oil is like 7 tablespoons. Not even Americans put that much on one salad.

I have premium French dressing in my fridge. It's 483 kcal/100g. The recommended serving size is 2 tablespoons, but most people actually put in at least 3. That's about 20-30 g of vinaigrette. In other words, it's about 150 kcal just for the vinaigrette, or about 50g of bread.

You are an idiot, I'm not your buddy, go fuck yourself.


Very cute story. It's a shame my cynic brain is telling me "but wolves can't survive off of berries and nuts". Also, I guess fish are fair game in the forest hierarchy. Should have user an omnivore.

Wolves (and all dogs) could be vegetarians as they aren't obligate omnivores - and in certain conditions where pray is sparse they do eat berries to surviven. Cats on the other hand are obligate carnivores and can't produce taurine amino acids, so they have to eat meat to survive.

We can chemically synthesize taurine just fine.

Are you a wolf (or a dog)?

I think the implications is that cats could eat veggies laced with synthetic taurine...?

I thought the implication is that people should feed themselves to cats?

Consent removes a bunch of ethical issues.

What's eating you, Earthman: https://m.youtube.com/watch?v=5HLy27bK-wU


I don't think it's only from a cynic point of view - the question "if meat is murder, am I a bad person if I literally can't survive without it?" is a fair and interesting one.

Of course that's not the point of the ad and I don't blame them for not making it a philosophical discussion, but it's the same approach that Madagascar uses (spoiler for a 20yo movie) to resolve their main conflict and both feel like cheating - if the penguins can think, I always thought, then so should the fishes.


> I don't think it's only from a cynic point of view - the question "if meat is murder, am I a bad person if I literally can't survive without it?" is a fair and interesting one.

I think the argument is “meat is murder because you can survive without it”. Maybe that doesn’t work for the wolf, but I mean, it’s literally a story being made up for a child, and animals in those are allegories for humans.

I can choose to not eat meat and live healthily, but I’m not going to feed only vegetables to a pet cat, who needs something different. To each what they need, as ethically as possible. When you can minimise harm, do.


> not eat meat and live healthily

Extremely debatable and seems very dependent on your personal genetics/ethnicity. Just because you don't drop dead doesn't mean it's ideal; people can live underground too…


You can survive without a lot of things. Some people survived eating dead bodies on a mountain in the Andes. When people reference life quality they generally don't talk in terms of "survival."

Cats doesn't need more beef kibbles than vegan kebbles! It's a common fallacy but cats do thrive with vegetables if selected and cooked right! Sure they're meat eater in the wild but if we accept modern (ultra processed) meat keebles as suitable for a cat, the vegan options definitely also check the healthy and nutricious points.

Now we can debate if it's "natural" but that would open the horizon to other aspects of cat's modern live.


no, they can't. please stop spreading this misinformation.

What parts of my message you think is misinformation? Beside multiple anecdotal evidence, heres a paper on the subject:

> No differences in reported lifespan were detected between diet types. Fewer cats fed plant-based diets reported to have gastrointestinal and hepatic disorders. Cats fed plant-based diets were reported to have more ideal body condition scores than cats fed a meat-based diet.

> Cat owner perception of the health and wellness of cats does not appear to be adversely affected by being fed a plant-based diet. Contrary to expectations, owners perceived no body system or disorder to be at particular risk when feeding a plant-based diet to cats.

https://link.springer.com/article/10.1186/s12917-021-02754-8


That is not a study about cats. That was a study about cat owners.

That's interesting but it's questionaire based so I would not trust it much. There are many levels of bias here.

It's obviously vegan propaganda, but of course it corresponds perfectly to the type of people working those fields.

It's absurd to make kids believe a wolf can stop eating animals and become nice and friendly.


Stop reading into things what isn't there. The wolf is still eating fish, did you even watch it?

He is eating fish because Intermarché has a fishing business. Yes, I watched it, and I'm not reading into things. This is just the popular ideology at the moment. For now, fish is ok, but for how long?

Suspension of disbelief.


> Also, I guess fish are fair game in the forest hierarchy

Fish don't appear to have the ability to speak or engage in social relationship with other animals in the story, so it makes sense to eat them. Like vegan find it OK eating mushrooms even though they are closer to us than they are to plants.


> Like vegan find it OK eating mushrooms even though they are closer to us than they are to plants.

Mushrooms are the fruiting bodies of fungus. Complaining about eating those is akin to complaining about eating apples; you’re not harming the tree.


So, although it's difficult to generalize because exactly where the line is drawn varies from one vegan to another, it's generally not enough that the animal wasn't directly harmed.

For example the honey bees make honey for a reason, just as apple trees make apples for a reason and maple trees make a sugary sap for a reason. "So that humans can eat it" isn't the reason in either case. The apples and maple syrup are categorised differently by vegans because the trees aren't animals. That's still an arbitrary line, but so are most things.


> bees make honey for a reason

For themselves. To eat. So it’s easy to understand the argument that you’re harming them directly by stealing their honey, which is the result of their labour.

But surely there’s nuance there. I don’t doubt there are ethical growers who provide bees with an extra nice and controlled environment, plus care for them and help them fight pests, and thus feel like taking a share of the produced honey is a fair trade. The bees might agree.

> "So that humans can eat it" isn't the reason in either case.

But it is. In the case of many fruits, the goal is for an animal (humans included) to eat them, seeds and all, then poop them out (bonus fertiliser) somewhere else.

> That's still an arbitrary line, but so are most things.

No disagreement there, but I don’t see how any of that is relevant to my comment. I was correcting a misconception about mushrooms, not debating the nuances of vegan opinions. I don’t care for the label and don’t think it’s helpful to fight about what it means. It’s much more important to strive to be progressively better than to aim for perfection and fail.

https://news.ycombinator.com/item?id=46231187#46242623


Essentially all modern honey farming is what you're calling "ethical". It's too expensive to replace the colony each year now that we have an alternative, and a winter - even a relatively mild winter in most parts of the world - will kill the bees if you've stolen all their food.

Unlike the maple tree, we do know how to substitute the valuable honey for nutritionally similar but cheaper alternatives - you can buy suitable food commercially because this is a whole industry, nevertheless, vegans object to our intervention, the bees didn't make nutritionally equivalent bee food, they made honey. Even farmers who choose to calibrate and remove only some honey, judging what will be enough for their colony to survive, are considered not to meet vegan requirements for the same reason.

To the extent there's a shared definition it really is as simple as originally explained, animal: not OK, non-animal: fine.

One of my professors (who is now vegan) had an ethical rule prohibiting eating things which, like him, had backbones. Same idea, it's more similar to me, therefore don't eat it. All such lines in the sand are somewhat arbitrary.


> vegans object to our intervention

Many might, but many don’t. This is a prime example of why fighting over the label is counterproductive. You’re putting a bunch of different people in the same sack and criticising them for something which the group is not consensual on.

Again, I have no desire to nitpick over what makes one a vegan or not. That’s a waste of everyone’s time and only generates unnecessary conflict. It is not only detrimental but unbearably boring.


> For themselves. To eat. So it’s easy to understand the argument that you’re harming them directly by stealing their honey, which is the result of their labour.

On the other hand the bee social structure (not sure what the right word to use here) is so brutal that taking their honey seems to be just keeping pace. :)


> it’s easy to understand the argument that you’re harming them directly by stealing their honey

Do you think no physical arm is done to an Apple tree for it to give fruits? You should read about fruit tree pruning then…

> But it is. In the case of many fruits, the goal is for an animal (humans included) to eat them, seeds and all, then poop them out (bonus fertiliser) somewhere else.

Which we don't. So we're doing exactly the same thing to tree as we are doing to cow: abusing a natural process that's designed to help their babies.

> I was correcting a misconception about mushrooms, not debating the nuances of vegan opinions.

There's no misconception about mushrooms.

> It’s much more important to strive to be progressively better than to aim for perfection and fail.

The problem is that there isn't an objective definition of “better”. As heterotrophs we can only survive by destroying other living thing. This is a curse we must live with.

Which living thing is fair game is fundamentally an arbitrary position driven by our subjective moral values. You have to draw a line, but there's no valid reason to say that the line must be drawn at the Animalia border rather than at the Tetrapod (which means fish are OK to eat). Most of the arguments that apply to the whole order of animals also apply to most multicellular beings anyway (including the existence of a pain-like mechanism).

You are free to have stronger emotional bonds with a fish or a bee than with a mushroom or a plant, but it's in no way more rational or objectively better than when most people refuse to eat dogs and horses but are fine with cows.


Well the reason apple trees make apples is actually that someone can eat them, and then ideally poop out the seeds so that a new tree can grow. But that is literally their purpose.

> Mushrooms are the fruiting bodies of fungus. Complaining about eating those is akin to complaining about eating apples; you’re not harming the tree.

Why are eggs a problem for vegans then? They are quite literally the “fruit body” of birds. Milk and honey should be even less problematic, as it's not even made of parts of cow or bees.


Each have his own reason, but I refer you to the definition of veganism by the Vegan Society (whose founder "invented" the world vegan):

> [...] exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, [..]

While ecology and health are cited by some vegans, many (if not most) of them are interested in avoiding unnecessary cruelty. That's why there's a discussion where some people define themselves as vegan but do eat musles and other "nerveless" animals they don't considered sentient. On the other hand bees, cows and chicken are sentient and most of they don't have a lot of fun at the farm.

[1] https://www.vegansociety.com/go-vegan/definition-veganism




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